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Exclusive – Generation AI GPT

Generation AI comes with exclusive access to a custom GPT to enable you to chat with the book.
Built on the text and all the research and resources behind it, ask any of the GPT prompts or 'Questions a leader should be asking' from the end of each chapter – or ask your own!

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Tony Evans

Tony Evans

Tony coaches teams across business functions from Data and AI, Marketing and Marketing Effectiveness, Product and General Management through to complete leadership teams.

His work at Meta from 2010 to 2023 saw the establishment of the Marketing Science practice in EMEA and a focus on causality techniques over correlation.

ONV began by addressing marketing effectiveness, but quickly evolved to helping executive teams in navigating complex business challenges and fostering team alignment. Increasingly, our work includes preparing organisations for the opportunities and challenges of AI integration.

In 2022, Tony completed an MSc in Organisational Psychology at Heriot-Watt University in Dubai, with a thesis focusing on generational attitudes toward leadership in the UAE. This research inspired the book, Generation AI, designed to help leaders embrace and adapt to the opportunities presented by AI.

Tony coaches teams across business functions from Data and AI, Marketing and Marketing Effectiveness, Product and General Management through to complete leadership teams.

His work at Meta from 2010 to 2023 saw the establishment of the Marketing Science practice in EMEA and a focus on causality techniques over correlation.

ONV began by addressing marketing effectiveness, but quickly evolved to helping executive teams in navigating complex business challenges and fostering team alignment. Increasingly, our work includes preparing organisations for the opportunities and challenges of AI integration.

In 2022, Tony completed an MSc in Organisational Psychology at Heriot-Watt University in Dubai, with a thesis focusing on generational attitudes toward leadership in the UAE. This research inspired the book, Generation AI, designed to help leaders embrace and adapt to the opportunities presented by AI.

And The Rest is Leadership

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Opera non verba

At ONV we offer consultancy, advisory and team development to help businesses improve decision making, collaboration, and use of data.

Experience from Marketing Science, Organisational Psychology and Team Leadership are combined to help companies and teams evolve.

Opera non verba

At ONV we offer consultancy, advisory and team development to help businesses improve decision making, collaboration, and use of data.

Experience from Marketing Science, Organisational Psychology and Team Leadership are combined to help companies and teams evolve.

Decision Making in Marketing

Decision Making in Marketing

Tony consults and advises organisations placing causation over correlation wherever possible in order to reduce bias in decision-making in marketing spend.

Using a range of techniques to evaluate spend, Tony has helped companies save millions of dollars of previously wasted ad spends.

Tony consults and advises organisations placing causation over correlation wherever possible in order to reduce bias in decision-making in marketing spend.

Using a range of techniques to evaluate spend, Tony has helped companies save millions of dollars of previously wasted ad spends.

Team Coaching and Leadership

Team Coaching and Leadership

Developing ourselves either as individuals or as teams most often includes developing greater understanding of ourselves, greater understanding of others, greater understanding of our environment and then working on the links between all of these things.  When working with organisations we follow the systemic coaching approach.

ONV is heavily influenced by the challenges brought about from the modern workplace (national cultural) and resistance to change. His teamwork coaching includes influences from Hofstede, Kotter, Meyer, Kahneman.

Developing ourselves either as individuals or as teams most often includes developing greater understanding of ourselves, greater understanding of others, greater understanding of our environment and then working on the links between all of these things.  When working with organisations we follow the systemic coaching approach.

ONV is heavily influenced by the challenges brought about from the modern workplace (national cultural) and resistance to change. His teamwork coaching includes influences from Hofstede, Kotter, Meyer, Kahneman.

Marketing Mix Modelling

Marketing Mix Modelling

Tony is a board advisor to Aryma Labs, a leading marketing effectiveness company.

Aryma Labs have a level of scientific rigour and innovation that puts them head and shoulders above other Marketing Mix Modelling companies.

If you are an MMM practitioner or looking for help in developing MMM in house, we have solutions for you. Sign up here to Aryma Lab's latest innovation, the MMM GPT.

Tony is a board advisor to Aryma Labs, a leading marketing effectiveness company.

Aryma Labs have a level of scientific rigour and innovation that puts them head and shoulders above other Marketing Mix Modelling companies.

If you are an MMM practitioner or looking for help in developing MMM in house, we have solutions for you. Sign up here to Aryma Lab's latest innovation, the MMM GPT.

Marketing Mix Modelling

Marketing Mix Modelling

Tony is a board advisor to Aryma Labs, a leading marketing effectiveness company.

Aryma Labs have a level of scientific rigour and innovation that puts them head and shoulders above other Marketing Mix Modelling companies.

If you are an MMM practitioner or looking for help in developing MMM in house, we have solutions for you. Sign up here to Aryma Lab's latest innovation, the MMM GPT.

Tony is a board advisor to Aryma Labs, a leading marketing effectiveness company.

Aryma Labs have a level of scientific rigour and innovation that puts them head and shoulders above other Marketing Mix Modelling companies.

If you are an MMM practitioner or looking for help in developing MMM in house, we have solutions for you. Sign up here to Aryma Lab's latest innovation, the MMM GPT.

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